Prepare for Industry Changes As the regulatory and privacy landscape evolves, data-driven marketers are exploring alternatives to browser-based tools. The API enables you to share these signals and unlock them for use in Facebook's solutions. You likely have an untapped repository of conversion data available on your servers, such as qualified leads, recurring payments and subscription sign-ups. Unlock Additional Signals While Facebook pixel is a powerful tool to harness web signals, many interactions and transactions occur outside of your website or app. Conversions data is authenticated, more accurate and has stronger checks to ensure data is in a usable format for Facebook's systems. This can result in loss of signals or passing of inaccurate signals to advertising partners like Facebook. Improved Data Quality Browsers can be susceptible to issues like poor network connectivity, ad-blockers or user error. The tag emits new event attributes using the following naming convention:įor example: fb_event_id_Purchase or fb_event_id_PageView This feature requires an active Tealium Collect tag. These event IDs can be mapped in the connector to synchronize the web events and conversion events. To support the conversions integration, the tag can now generate unique event IDs for each event tracked. The tag now has only three configuration options, but the mapping toolbox is available for advanced use cases. For example, purchase tracking occurs automatically when an order ID is detected in the data layer. The new Facebook Pixel tag is optimized for the most common use cases to make it as easy as possible set up. Customers of Tealium EventStream can now integrate the Facebook Pixel tag with the Facebook Conversions connector for better tracking coverage. Tealium Collect Integration The new tag is optimized to work with the Tealium Collect tag to ensure consistent conversion data delivery.Ĭonversion Events The new tag integrates with the most recent capabilities in conversion tracking. Simpler Configuration The most common tag configuration options are now set by default, making the setup as simple as entering your pixel ID. The following improvements make it easier than ever to add the Facebook Pixel tag to your account: The tag is available now in the Tealium Tag Marketplace and the connector has been released from experiments and is now available in the Tealium Connector Marketplace. The upgraded tag has several improvements to the client-side configuration options, including an option to integrate with the Facebook Conversions API for Web. A new version of the Facebook Pixel tag is now more tightly integrated with the Facebook Conversions connector.
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